WeChat Official Account advertisement is a marketing format based on WeChat Official Account ecosystem, where marketing contents appear in articles of WeChat Official Accounts. WeChat Official Account marketing offers multiple marketing activities such as WeChat Official Account follow, mobile application download, coupon distribution, and brand promotion.
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WeChat Moments advertisement is a native advertisement format based on WeChat Official Account ecosystem. This advertisement type is displayed in WeChat Moments in four major formats, namely local promotion, native promotion, video advertising, and graphics advertising. WeChat users can interact with advertisements by means of likes and comments, which enables the marketing contents to be broadcast through social networking. This provides an additional marketing dimension and enhances brand promotion.
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QQ intelligent terminal had 683.0 million monthly active accounts and 270.8 million total peak concurrent online accounts as of December 31, 2017. Leveraging Tencent’s user behavior data and cross-terminal account system, QQ advertisements can provide advertisers with flexible and accurate audience selection. For example, marketing activities can be directed to target customers by using audience attribute labels, activity history, and behavior profile.
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As China’s leading mobile news app, Tencent News strives to create a rich, timely news application to provide users with efficient, high-quality reading experience.
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Tencent Video is leading online video interactive platform in China, Tencent Video is designed to provide users with a rich, smooth high-definition video entertainment experience, meeting the various needs of users a with a variety of products through its website, PC client, and mobile apps.
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Baidu information flow marketing is a native advertisement displayed on the Baidu APP, Baidu portal, Baidu Tieba, and Baidu mobile browser platforms.
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Zhihu advertisements are displayed on mobile Zhihu in the form of native advertisements. Zhihu advertisements can meet advertisers’ various performance requirements by providing multiple advertising formats, including image-text, video, and text link.
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